Maybelline New York, a L’Oréal brand, has joined forced with The Pokémon Company to launch the Maybelline Pokémon Pikachu collection, a limited-edition collection of Maybelline makeup products with unique Pokémon packaging.
 
The collection includes:
 

• The City Mini Palette Rooftop Bronzes
• Brown Ultra Fluffy Fashion Brow Powder in Pencil
• Super Stay Matte Ink
• Hyper Sharp Liner
• Lashnista

 
The Maybelline Pokémon Pikachu Collection will be available for pre-order online March 25, 2022, in-store at variety stores March 26, 2022 and sequentially nationwide in Japan April 9, 2022.
 
The collection will be available only in Japan and in limited quantities.